By designing and implementing marketing strategies that transform your advertising budget into profitable customer relationships, we maximize your ROAS and drive significant revenue growth.
Let’s turn those clicks into customers!
✓ Facebook Ads
✓ User Acquisition
✓ Data Analytics
✓ Go To Market Strategy
✓ ROAS Optimisation
✓ Google Ads
✓ Games marketing
✓ User Acquisition Campaigns
✓ Conversion Rate Optimization (CRO)
✓ App Store Optimization (ASO)
✓ Social Media Marketing
✓ Influencer Marketing
✓ Budget Optimisation
✓ Affiliate Marketing
✓ Consulting and Training
✓ Digital Marketing Strategy
I've worked with:
And numerous other companies in the media, tech, and retail industries, such as Bose Corporation, Yahoo, Fanatec, ProSieben.Sat1, Emporioarmani.com
Using 100% HTML5 technology, CoolGames has published hundreds of top-quality casual games including high-profile IPs such as Angry Birds, Tetris®, Snake, and Battleship since 2009.
Using 100% HTML5 technology, CoolGames has published hundreds of top-quality casual games including high-profile IPs such as Angry Birds, Tetris®, Snake, and Battleship since 2009.
Hello, I'm Massimo.
Over the past 15+ years, I've held strategic roles at leading European tech companies, several of which secured substantial PE/VC investments and were acquired by major entities like ProSiebenSat.1 and Azerion.
In Gaming, Apps, Retail and Tech, I've managed more than $30M in performance marketing budget, leading projects and teams internationally
In mid 2020, I launched 402Lab, a boutique consultancy focused on growth marketing and digital business strategies. Operating lean, 402Lab leverages a vast network of experts to meet diverse needs from marketing strategy to analytics and budgeting.
Whether you're launching a startup or growing an established business, we’d love to see how we can assist.
Reach out without hesitation – I offer a friendly, non-pushy sales approach!
We work with
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Games
Mobile Apps
B2C Digital Products
15 years of experience with performance driven digital companies all across Europe!!
Developed the soft launch strategy of a new IP-based game and grew 8x day 1 Roas turning into profitability within 3 months
